business-city-changing.jpg
HOMELESS-CHILD.jpg
3775401_BW-web.jpg
father-son-sunrise-at-the-ocean-BW.jpg
business-city-changing.jpg

Purpose in Business


Imagine a world where business is entirely focused on progress, not profit....

SCROLL DOWN

Purpose in Business


Imagine a world where business is entirely focused on progress, not profit....

Pearl Street in Boulder Colorado

At a Glance

Silentium Solutions is a Business Development company based out of Boulder Colorado. Everything we do is about Social Purpose.  Our primary interest is in entrepreneurs, early stage start-ups, under exposed, under productive and disruptive small businesses.  We focus on three areas for developing businesses into authentic, purposeful entities.

 
 

Business Development

To some, "Business Development" is just a fancy term for sales.  To us business development is strategy.  It's the foundation by which your business will grow.  Creating a sustainable business development strategy can be a complex endeavor.  We can help you lay out a plan.

Digital Presence

The digital world has become so multifaceted that for many entrepreneurs and small business owners it brings a tremendous amount of uncertainty.  From social media to your website presence we will work with you to integrate your vision into a seamless manageable flow.

Branding

Your company's brand is so much more than just a logo, name or slogan.  A brand is the image someone imagines when they see the logo, hear the name, or hear the slogan.  We can guide you in creating authenticity in your brand that will last a lifetime.

HOMELESS-CHILD.jpg

Bridge The Gap


Increasingly, people are excited to have business be an engaged partner in society.

SCROLL DOWN

Bridge The Gap


Increasingly, people are excited to have business be an engaged partner in society.

 
 

Your business purpose can be anything.  It can be as local or far reaching as your ambition will take it.  What's important, is that it's real.  Purposeful business is only sustainable if it's authentic.  Creating a marketing campaign around a cause to boost sales (although admirable and often very successful) is NOT basing your business on purpose.  Purpose is perpetual.  It's an integral part of your business development plan and your brand personality.

A company much like a person has a distinct personality.  Your customers will form an opinion about your company's personality, just like they do other people.  This is part of the brand image and can be a major factor for some people when deciding whether to do business with you. 

Your business purpose does not need to be aimed at solving the world's problems.  It should be social though.  For example; if you're a manufacturing company, maybe your purpose is to help educate the next generation of skilled labor.  So you set up your business to fulfill that purpose.  Instead of a manufacturing company with an education program.  You become an education company, sustained by a manufacturing operation.

The point is that purpose is not a thing; it's a way of being.  Having purpose in business is a culture, rather than a task.  If it's simply a task, then one day you may be too busy, then maybe the next, and at some point you become another great company with a great product, that somehow got overlooked.

3775401_BW-web.jpg

Social purpose Movement


When did the shift begin?

SCROLL DOWN

Social purpose Movement


When did the shift begin?

Momentum

It's hard to pinpoint he exact time time things began to change.  However, at rapid rate states are altering their corporate laws to accommodate for the new social purpose movement.  Back in April of 2010 Maryland became the first state to recognize a new corporate entity called a Benefit Corporation.  Later on June 7th 2012, Washington state became the first  to officially recognize the Social Purpose Corporation.  As of January 1st 2015 California also has a Social Purpose Corporation designation.  In all, currently there are 28 states with Social Purpose or Benefit Corporation laws in effect, 12 of those becoming effective since the beginning of 2014.  Additionally there are 11 states with legislation introduced.

The Insiders

Those at the top of the business world are watching this trend grow as well.  On Nov. 11, 2011, Paul Klein wrote the article for Forbes; Why Corporations With a Social Purpose Perform Better.  The 2012 Edelman goodpurpose┬« Study clearly showed a global shift in the way people look at the products they buy. On June 23 of 2014 Denise Morrison wrote for Entrepreneur; How Purpose and Social Responsibility Can Set a Startup Apart.  Jemima Gibbons in February of 2015 published the interesting article of "Does Every Brand Need A Social Purpose?" to the Claremont Social Communications blog.  Social purpose in business is not a fad; it's what people expect from business moving forward.

father-son-sunrise-at-the-ocean-BW.jpg

Our Purpose


Change the world one purposeful business at a time.

SCROLL DOWN

Our Purpose


Change the world one purposeful business at a time.

Our Purpose is quite simple but at the same time very complex.

We want to change the world. 

Life is about becoming, it's an evolution.  So is business.  Throughout our history business has played an instrumental role in evolving the world we live in.  From the Industrial Revolution, to the Digital Revolution, business was at the center of it all.  Once again business is at the center of an exciting evolution.  This one is the integration of business and Social Responsibility.  It's in its infancy, but it's happening, and happening fast.  Terms like; Corporate Social Responsibility, Social Entrepreneur, Social Enterprise, Impact Investment and Purpose Marketing are all the buzz.  People are beginning to expect businesses to play a more conscious role in the shaping of our society.  This is not only a powerful shift in consumer awareness, but a huge opportunity for business owners to establish their brand for the future!

This isn't happening from the top down, of course.  It never does.  It's growing from the seeds planted by purpose driven entrepreneurs and small business owners.  As they become more and more successful the bigger ships will be forced to change course in order to compete.  This is "The Free Market" at its finest.

We want to help.  This is our Purpose and our Passion.  We want to see a world where companies truly give a shit about their customers, where employees truly give a shit about their jobs, where products and services are truly designed for positive impact on society and the "bottom line" becomes a means rather than an end.  Imagine a world where business is entirely focused on progress, not profit.

Is it a dream?  Maybe.  We prefer to call it a vision though.  Either way it's a good one.